WONDER ALL THE WAY WITH NORDSTROM THIS HOLIDAY SEASON

Core Insights - Nordstrom has launched a refreshed mobile app aimed at enhancing the holiday shopping experience, providing features like gift finding, style assistance, and fast shipping options [1][3][8] Group 1: Enhanced Digital Experience - The new app features a vibrant design and aims to inspire users with personalized shopping experiences, making it easier to shop both online and in-store [3][5] - Interactive features include trend reports and the Style Swipes tool, which offers product recommendations based on user preferences [4][5] - Improved search capabilities allow customers to find specific items quickly by describing what they are looking for in their own words [6] Group 2: Loyalty and Rewards - The Nordy Club allows members to earn points towards Nordstrom Notes with every purchase, providing real-time tracking of rewards and benefits [7] - Members can access exclusive perks, including beauty events and early access to sales [7] Group 3: Holiday Shopping Services - Customers can utilize same-day and next-day order pickup options, along with free two-day shipping available in over 25 major markets [8] - Nordstrom offers complimentary gift and style assistance from knowledgeable stylists, available both online and in-store [9] Group 4: Holiday Experiences and Events - Nordstrom is hosting various festive experiences, including virtual events and in-store activities, to engage customers during the holiday season [14][15] - The flagship store in NYC will feature a large immersive installation, "The Blizz on 57th Street," along with special holiday packages for memorable experiences [15][16] Group 5: Product Offerings - The company has introduced over 300 new brands for the holiday season, expanding choices for customers [11] - Gift selections are available across various price points, including curated lists for different budgets [12][19] Group 6: Nordstrom Rack Initiatives - Nordstrom Rack is enhancing its shopping experience with features like buy online, pick-up in-store, and exclusive app notifications for Nordy Club members [18][22][23] - The Rack offers significant discounts on popular brands, making it a budget-friendly option for holiday shopping [19][20]