
Core Insights - Bridgeline Digital, Inc. has been selected by a major supplier in the construction materials testing equipment industry to implement HawkSearch for enhancing product discovery and customer experience [1][5] Group 1: Product Features and Benefits - HawkSearch will utilize Instant Engage and Autocomplete to present popular products and relevant content immediately upon user interaction with the search bar, improving user experience [2] - Advanced features such as partial part number matching and enhanced vendor search will facilitate quick product identification for customers [2] - Integrated product recommendations on product pages and blog articles will encourage exploration of related products, potentially increasing order values [3] Group 2: Optimization and Reporting - The Unit of Measure Conversion tool will standardize dimensional product data, ensuring consistent and accurate product specifications [3] - HawkSearch's reporting suite will provide insights into customer behavior, allowing for continuous optimization of the user experience [4] - Enhanced merchandising features, including boost-and-bury rules and targeted campaigns, will influence search results and drive conversions [4]