eHealth Wins 2024 Healthcare Marketing Impact Award from Modern Healthcare & Ad Age

Core Insights - eHealth, Inc. has been awarded the 2024 Silver Healthcare Marketing Impact Award for its innovative marketing campaign targeting Medicare beneficiaries [1][2] - The campaign emphasizes transparency and consumer empowerment, showcasing real beneficiaries using eHealth's services to compare Medicare plans [3][4] Company Overview - eHealth operates as a leading online private health insurance marketplace, providing access to over 180 health insurers [4] - The company has been in operation for over 25 years, helping millions of Americans find affordable healthcare coverage [4] Marketing Strategy - The rebranding initiative, developed with Shinebox, focuses on real-life testimonials from beneficiaries in unscripted advertisements [3] - The campaign aims to shift the industry narrative from fear-based marketing to a customer-centric approach, enhancing brand awareness and reducing acquisition costs [4]