Spotify will start paying video podcast hosts based on how well their videos perform

Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform, as the company looks to take on YouTube’s dominance in the video podcast space. Although creators can already monetize their podcasts on the platform, they are now being incentivized to publish a video component alongside their podcasts.By paying podcast hosts based on how much engagement their shows receive, Spotify is borrowing a page out of YouTube’s book. The Google-owned platform pa ...