穷鬼套餐流行，一线城市年轻人吃得越来越便宜了

Core Viewpoint - The article discusses the rising trend of budget dining options, particularly in first-tier cities, where consumers are increasingly seeking value for money in their food choices, leading to the popularity of "cheap meals" and group ordering options like "拼好饭" [1][5]. Group 1: Popularity of Budget Meals - The emergence of "穷鬼套餐" (cheap meal sets) has gained traction, with various fast-food chains offering affordable meal options, such as McDonald's "1+1套餐" priced at 13.9 yuan [2][3]. - Other brands like KFC, 德克士, and local chains are also providing similar budget-friendly meal sets, with prices often below 20 yuan [2][4]. - Breakfast options are also available at low prices, with some places offering meals for as little as 5 to 8 yuan [2]. Group 2: Group Ordering Trend - The "拼好饭" feature on food delivery platforms allows consumers to order together, resulting in significant savings, often around 10 yuan or more compared to regular delivery prices [5][6]. - For example, a classic pasta dish from 比格披萨 costs 29 yuan for individual orders but only 13.6 yuan when ordered through "拼好饭" [5]. Group 3: Decline of High-End Dining - The article notes a significant decline in high-end dining establishments, with many closing down due to changing consumer preferences. For instance, the proportion of restaurants with average spending over 300 yuan dropped from 1.07% to 0.68% [8]. - In Shanghai, the number of high-end restaurants has decreased from over 2,700 to around 1,400 within five years, reflecting a shift in consumer spending habits [8][9]. - The average consumer is now more inclined to spend under 100 yuan for a meal, favoring budget options over expensive dining experiences [8]. Group 4: Changing Consumer Behavior - The average order value for food delivery has decreased, with Meituan reporting a drop in average spending from 48.7 yuan in Q2 2022 to 47.8 yuan in Q3 2023 [7]. - First-tier cities are experiencing a decline in restaurant revenue, with Shanghai and Beijing seeing decreases of 3.6% and 3.5%, respectively, while lower-tier cities are witnessing growth [22][23]. - The trend indicates that consumers in first-tier cities are prioritizing cost-effective dining options, influenced by higher living expenses and a desire for value [23][24].