Burberry launches urgent turnaround plan to save the brand

Burberry's CEO Joshua Schulman says the brand is undergoing an urgent "course correct."The strategy aim comes as the luxury brand reports revenue plummeted 22% in its interim results. The brand admitted it had priced out many consumers. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favorite topics in a personalized feed while you're on ...