Anghami Delivers Strong Growth Across Video and Music Service in 2024 with 28% growth in streaming engagement

Core Insights - Anghami has reported substantial growth in user engagement and operational achievements, solidifying its status as the leading entertainment platform in the MENA region [1] Performance Metrics and Operational Excellence - The company achieved an 18% increase in Average Revenue Per User (ARPU) on the direct base [2] - Video streaming engagement surged by 28% in total hours watched from January to September 2024 compared to the same period in 2023 [2] - Cost synergies have been realized alongside these performance metrics [2] Strategic Initiatives Driving Growth - Anghami's growth strategy includes technical innovations such as an improved AI recommendation engine, leading to a 20% increase in engagement for new users [3] - The introduction of DolbyVision and DolbyAtmos positions Anghami as a leader in regional streaming technology [3] - A new Apple Vision Pro application was launched in collaboration with Apple, coinciding with its release in the UAE [3] - Expansion of 4K premium payment options through partnerships with major regional telecom operators [3] Game-Changing Value Tier Launch - The launch of a new "Standard with Ads" package aims to democratize access to premium content while maintaining high-quality streaming [4] Content Excellence and Future Programming - Upcoming premium content includes "The Day of the Jackal" premiering on November 15 and "Dune: Prophecy" series launching on November 18 [5] - "The Fashionista" series, OSN+'s first original drama-comedy mini-series, is set to launch in early 2025 [5] Arabic Content Innovation - OSN+ has introduced Arabic dubbing for prestigious series such as "Succession," "Big Little Lies," and "The Undoing," enhancing regional content accessibility [6][7] Music and Cultural Leadership - Anghami is expanding its music offerings with major concerts by Amr Diab scheduled in Cairo, Amman, and Abu Dhabi by April 2025 [8] - Collaboration with Saudi Arabia's Ministry of Culture for a Cultural Talent Tournament aims to discover and develop musical talents [8] - The launch of "Sajjel," the first podcast competition in the Arab world, is in partnership with the Literature, Publishing and Translation Commission [8] Company Overview - Anghami is the leading multi-media streaming platform in the MENA region, with over 120 million registered users and 2.5 million paid subscribers [9] - The company has partnered with 47 telecom operators across MENA and has an extensive library of over 18,000 hours of premium video content [9]