Burberry Puts Trenchcoats and Scarves at Center of New Strategy

KEY TAKEAWAYSBurberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss.The strategy shift drove Burberry shares up as much as 17% in London trading though the stock remains 40% lower this year.The luxury firm, like the rest of the industry, has been grappling with slowing demand from Burberry (BURBY) on Thursday outlined a new strategy that will focus on scarves and the outerwear s ...