Embattled fashion house Burberry reveals massive overhaul sending shares to an all-time high

Shoppers walk past Burberry's Shanghai storeKevin Lee | Getty ImagesLONDON — Burberry is aiming to win back shoppers and boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans designed to revive the luxury fashion house's ailing fortunes.The "Burberry Forward" strategic overhaul, announced Thursday, intends to reconnect the brand with its "original purpose" while taking a more disciplined approach to product selection, with a focus on its staple coats and scarv ...