Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns.“I think it’s just the early start of what it could do,” Joe Park, chief digital and technology officer at Yum Brands,told The Wall Street Journal (WSJ) in an interview posted Friday (Nov. 15).Yum Brands, which owns Taco Bell, Pizza Hut, KFC and Habit Burge ...