Opera and Spotify partner to put your favorite music inside the browser

Core Insights - Opera has partnered with Spotify to integrate Spotify as the default streaming service in the upgraded Music Player of Opera's flagship browser, Opera One, enhancing user experience for music, podcasts, and audiobooks while browsing [1][5][6] - Users in selected countries will have the opportunity to try Spotify Premium for free for a limited time, which includes ad-free music, offline listening, and higher quality audio [1][5][7] Company Developments - The new Music Player feature allows users to control their music without interrupting their browsing flow, as it can be detached and moved around the screen [4][6] - Opera One R2, released recently, is described as the most powerful and visually appealing browser to date, featuring personalization options and improved tab management [6] User Engagement - A survey by Opera revealed that 66% of respondents stream music on their phones while at their desktops, indicating a strong demand for integrated music solutions [3] - The integration of Spotify aims to address user needs for seamless music control while multitasking, with 66% of survey participants expressing that it would reduce distractions [3][4] Market Reach - The promotion for free Spotify Premium is available in various countries, including the United States, United Kingdom, Germany, and others, with plans to expand to Opera for Android in early 2025 [5][7] - Spotify boasts over 640 million users globally, with 252 million subscribers, highlighting its significant market presence [10]