Barnes & Noble Education Continues its Strong Expansion of First Day® Affordable Access Programs

Core Insights - Barnes & Noble Education, Inc. (BNED) has reported significant growth in its First Day® affordable access programs, which positively impact course material affordability and student outcomes [1][2]. Group 1: Program Growth and Adoption - The First Day® Complete equitable access model was implemented at 183 campus stores in fall 2024, serving approximately 925,000 students, an increase from 800,000 in fall 2023 [2][4]. - Eight additional campus stores are set to adopt the First Day Complete model for the spring 2025 term, indicating continued institutional interest [2][4]. - First Day program revenues increased by 18% year-over-year to $235 million in the second quarter of fiscal year 2025 [2]. Group 2: Student Impact and Feedback - Proprietary research indicates that 91% of students found it convenient to have their course materials bundled, and 84% felt better prepared for the academic term [7][8]. - 81% of students reported that the First Day Complete program positively impacted their success during the term, with 72% stating it helped them achieve better grades [8][9]. - A high percentage of students (87%) would recommend the program, and 89% expressed a willingness to participate again, citing affordability and convenience as key benefits [9][10]. Group 3: Institutional Feedback - Feedback from institutions highlights that the First Day Complete program enhances the student experience by simplifying the acquisition of course materials and providing a predictable, lower-cost option [10]. - The program is well-received across various types of institutions, including community colleges and four-year universities, demonstrating its broad applicability [5][6].