National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims

Core Viewpoint - The National Advertising Division (NAD) recommended that SharkNinja Operating, LLC discontinue its claim of having "The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners" due to insufficient consumer relevance and lack of supporting evidence [1][2][3]. Group 1: NAD's Findings - NAD concluded that consumers do not reasonably categorize carpet cleaners by weight, indicating that Shark's comparison of cleaners over 14 pounds is not consumer-relevant [2]. - NAD determined that SharkNinja did not provide a reasonable basis for its claim regarding the CarpetXpert's cleaning capabilities among full-size carpet cleaners over 14 pounds [3]. Group 2: Company Response - SharkNinja stated that it disagrees with certain aspects of NAD's decision but will comply with the recommendation to discontinue the claim [3]. Group 3: About BBB National Programs - BBB National Programs is a non-profit organization that has been enhancing consumer trust in business for over 50 years through independent industry self-regulation and dispute resolution services [4]. - The National Advertising Division (NAD) operates under BBB National Programs, providing guidance on the truthfulness of advertising and setting standards for advertising accuracy [5].