Core Message - The Dallas Morning News has launched a new brand campaign titled "This is Home," aimed at fostering community connections and enhancing reader trust through meaningful storytelling [1][3]. Group 1: Campaign Overview - The campaign is a collaboration between The Dallas Morning News and Medium Giant, focusing on personal connections and community engagement [2][4]. - "This is Home" aims to address the lack of trust in media and to help North Texans feel a stronger sense of community [3][5]. Group 2: Themes and Content - The campaign will highlight the diverse experiences of North Texans, including challenges such as the fentanyl crisis and the impact of toll roads, while also celebrating resilience and hope [3][5]. - An important aspect of the campaign is the concept of intersections, where stories and perspectives converge, positioning The News as a vital source of information for its readers [4][5]. Group 3: Implementation and Legacy - The campaign is set to launch this week and will focus on iconic intersections across North Texas, inviting readers to engage with their community beyond just headlines [5][6]. - The initiative continues The Dallas Morning News' legacy of impactful journalism, reinforcing its commitment to relevant storytelling [6].
The Dallas Morning News Launches New Brand Campaign: ‘This is Home'