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Sweaty Betty Expands U.S. Presence With Two New Stores

Core Insights - Sweaty Betty, a London-based women's activewear brand, is expanding its presence in the U.S. with new stores in Chicago and Washington, D.C. [2][3] - The Chicago store opened on November 16, 2024, and the Washington, D.C. store opened on November 18, 2024 [2][3]. - The brand is owned by Wolverine World Wide, Inc., which is known for its portfolio of footwear and apparel brands [2]. Expansion Details - The new Chicago store is located at 3530 N Southport Avenue, and the Washington, D.C. store is at 3251 M St NW [3]. - Sweaty Betty aims to connect with new communities and deepen its presence in key markets through these openings [3]. - In addition to U.S. expansion, Sweaty Betty is also opening new stores in the UK, including locations in Cardiff and Westfield London, bringing its total to 85 stores in the country [4]. Brand Mission and Product Offering - Sweaty Betty has been focused on empowering women through fitness since its inception in 1998, promoting a global community of women [5]. - The brand is recognized for its stylish and performance-oriented activewear, including popular products like the Power legging and Zero Gravity run tights [6].