Core Insights - President-elect Donald Trump's social media company, Trump Media & Technology Group (TMTG), is in advanced talks to acquire cryptocurrency firm Bakkt in an all-share deal [1][6] - Bakkt's market capitalization was reported to be over 150millionasofMonday[2]−Bakktsharessurgedmorethan16227,000 against revenues of 328,000forthethreemonthsendingSeptember30[9]−Thecryptocustodydivisionisexpectedtobeexcludedfromtheacquisitiondeal[10]−TMTG,whichoperatesthesocialmediaplatformTruthSocial,hasalsostruggledwithprofitability,reportinganetlossof19 million and approximately $1 million in revenue for the period ending September 30 [13] Market Context - The acquisition represents Trump's continued interest in the cryptocurrency sector, aligning with his pro-crypto stance during his campaign [6] - Following Trump's electoral victory, stocks of Bitcoin and crypto firms have seen significant increases as investors anticipate a relaxation of industry regulations [8] - Truth Social has struggled to compete with larger platforms, having only around 76,000 daily active users in the US as of May, compared to X's 100 million users [14][15]