Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting

RESTON, Va., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV—including co-viewing—by using predictive modeling based on massive samples of passively-collected household-level data. This new capability, already integrated into Comscore's digital video, cross-platform, an ...