Leading Hardware Distributor Chooses Bridgeline's AI-Driven HawkSearch

Core Insights - Bridgeline Digital, Inc. has been selected by a leading wholesale hardware distributor to implement HawkSearch for enhancing product and content discovery on their website [1][2] Group 1: Partnership and Implementation - The distributor will utilize HawkSearch to improve product discovery with relevant search results and personalized recommendations for their Optimizely Configured Commerce site [2] - HawkSearch will provide product data normalization through its Unit of Measure Conversion tool, which is essential for searching dimensional products [2] - The partnership highlights HawkSearch's capabilities tailored for industrial suppliers and distributors, emphasizing its advanced AI-driven search and merchandising features [3] Group 2: Features and Benefits - HawkSearch includes features such as Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities, which aim to drive growth through larger cart sizes and higher conversion rates [2] - The implementation of customizable rules and targeted landing pages is designed to enhance the overall user experience and increase sales [2][3] Group 3: Company Overview - Bridgeline Digital focuses on helping companies grow online revenue by increasing traffic, conversion rates, and average order value [3]