Lifeway Foods(LWAY) Prnewswire·2024-11-20 14:15Core Insights - Lifeway Foods, Inc. has launched a new functional beverage called Probiotic Smoothie + Collagen, made with kefir cultures, aimed at supporting skin health, the immune system, and the microbiome [1][2][3] - The new product line includes four flavors: Matcha Latte, Berry Blast, Tropical Fruit, and Plain, each containing 5 grams of collagen per serving and is lactose-free, catering to the growing consumer demand for lactose-free dairy products [1][2] Product Details - The Probiotic Smoothie + Collagen features 12 live and active cultures, providing 25-30 billion beneficial CFUs (Colony Forming Units) per serving, which may enhance skin hydration, elasticity, smoothness, and joint health [2] - The beverage is designed to support the gut-skin axis, highlighting the interconnectedness of gut and skin health [2] Market Context - The launch is part of Lifeway's New Year New You Campaign for 2025, with products expected to begin shipping in December and available in select independent and specialty stores by the end of the year [3] - The product development has been in progress since 2021, indicating a strategic approach to market readiness [3] Company Background - Lifeway Foods is recognized as a leading supplier of kefir and fermented probiotic products in the U.S., with a diverse product range including drinkable kefir and cheeses [5] - The company has a presence in multiple countries, including the U.S., Mexico, Ireland, South Africa, the UAE, and France, showcasing its international reach [5]