Why You Shouldn't Expect Promotional Prices at Williams-Sonoma

Key Takeaways William-Sonoma executives are staying away from promotional pricing at a time when some other retailers are cutting prices to attract deal-minded shoppers. The parent of Pottery Barn and West Elm has been backing off discounts for several years. CEO Laura Alber says Williams-Sonoma consumers may be "better off" than others. Williams-Sonoma (WSM) wants to keep promotions in the past. The parent of Pottery Barn, West Elm, and the luxury kitchen retailer Williams-Sonoma is sticking to its yearsol ...