Redhook Brewery and Montlake Futures Team Up to Launch Montlake Gameday Gold Lager, a New Craft Beer in Support of University of Washington Athletes

Core Insights - Redhook Ale Brewery has launched a new partnership with the Montlake Futures NIL Collective to support University of Washington student-athletes through the introduction of Montlake Gameday Gold Lager, the official beer of the collective [1][2][3] Company Overview - Redhook Ale Brewery, founded in 1981, is known for its innovative craft beers and community spirit, originating from a small operation in Seattle [6][7] - The brewery is a subsidiary of Tilray Brands, Inc., which operates globally in the lifestyle and consumer packaged goods sector, focusing on cannabis, beverages, wellness, and entertainment [9] Product Launch - Montlake Gameday Gold Lager is a light lager with a 5% ABV, designed for game days and tailgates, featuring vibrant purple and gold packaging to resonate with UW Athletics fans [3][4] - The lager debuted at Husky Stadium and is available at Redhook Brewlab and local grocery stores, aiming to enhance the game day experience for fans [2][3] Strategic Partnership - The collaboration between Redhook and Montlake Futures aims to empower student-athletes and strengthen UW Athletics, while also providing a new product for fans [2][3] - This partnership is positioned as a community-focused initiative that supports the Name, Image, and Likeness (NIL) activities of student-athletes [3][8]