Frontier (US:ULCC) Newsfileยท2024-11-21 13:25Core Insights - American Aires Inc. has marked a significant milestone in its partnership with UFC by co-hosting a symposium focused on advanced technology in athlete care and performance [1][3] - The integration of Aires Tech's electromagnetic field (EMF) radiation protection technology into the UFC Performance Institute aims to enhance training and recovery for UFC athletes [1][3] Company Overview - American Aires Inc. is a Canadian-based nanotechnology company that focuses on enhancing well-being and environmental safety through science-led innovation [6] - The company has developed a proprietary silicon-based resonator designed to protect against harmful effects of EMF radiation emitted by consumer electronic devices [6] Partnership with UFC - The partnership with UFC allows Aires Tech to engage with a global audience of 700 million fans across 170 countries, enhancing brand visibility and credibility [1][3] - The UFC Performance Institute is recognized as a "gold standard" in health, wellness, and performance for UFC athletes, now enhanced by Aires Tech's technology [1][3] Technology Impact - Dr. Duncan French, Senior Vice President of UFC PI, praised Aires Tech's ability to mitigate negative effects of EMF on brain activity, highlighting its potential to restore optimal brain function [2] - Aires Tech's technology provides an additional layer of protection against EMF radiation exposure, which is increasingly relevant for athletes surrounded by frequency-emitting technology [3][4] Marketing Strategy - Aires Tech employs a multi-faceted marketing approach that includes co-branded media to amplify its messaging and strengthen connections with consumers [4] - The strategy aims to position Aires Tech as a leader in both the technology and sports performance industries, driving awareness among tech-savvy consumers and UFC fans [4]