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Spotify tests a video feature for audiobooks as it ramps up video expansion
SPOTSpotify(SPOT) TechCrunch·2024-11-21 15:00

Core Insights - Spotify is enhancing the audiobook experience for premium users through new features including video clips, author pages, and visuals during listening sessions [1][2] Group 1: New Features - The introduction of video clips allows authors or publishers to submit short videos (up to 30 seconds) related to their audiobooks, which may include interviews or behind-the-scenes content [1] - The "Follow Along" feature provides an immersive experience by displaying visuals such as illustrations and graphics, enhancing the listening experience [2] - "Author Pages" are being piloted to showcase authors' backgrounds and works, making it easier for users to explore their entire catalog [2] Group 2: Market Availability - These features are currently available for premium listeners in all markets where Spotify audiobooks are offered, including the U.S., U.K., Australia, Canada, France, Belgium, Ireland, New Zealand, Netherlands, and Luxembourg [2] - Access to these features is limited to select authors and publishers, and they are currently mobile-only [2] Group 3: Strategic Alignment - The introduction of these features aligns with Spotify's ongoing investment in audiobooks and video content, reflecting the growing popularity of video consumption on the platform [1]