Build-A-Bear and KFC® Unveil a Deliciously Playful Limited-Edition Collection

Core Insights - Build-A-Bear Workshop has launched a new product line in collaboration with KFC, combining plush toys with KFC's iconic flavors, available starting today [1][6] - The collection is designed to celebrate togetherness during the holiday season, merging Build-A-Bear's interactive fun with KFC's comfort food tradition [2][3] Product Details - The collection features limited-edition outfits and accessories inspired by KFC, including a KFC Bucket Costume, KFC Plush Chicken Wristie, and KFC Pajama Outfit [3][4] - The KFC Bucket Costume allows plush toys to be dressed as a KFC bucket, while the KFC Plush Chicken Wristie is a plush chicken leg that attaches to the toy's paw [3] - The KFC Pajama Outfit includes a cozy two-piece set with a KFC onesie and chicken leg slippers [3] Brand Commitment - Both brands emphasize a shared commitment to delivering joy through heartwarming experiences, blending creativity, nostalgia, and fun [4][5] - Build-A-Bear Workshop aims to create memorable experiences for guests of all ages, while KFC has a long-standing tradition of bringing families together over meals [5][7] Company Background - Build-A-Bear Workshop has been a beloved brand since 1997, focusing on creating personalized stuffed animals and fostering emotional connections with consumers [7] - KFC, established in 1952, operates over 30,000 restaurants globally, known for its Original Recipe fried chicken and various menu items [8]