Intuit Sees AI Driving Big Changes for Small Businesses

All artificial intelligence (AI) systems are software, but not all software is AI.At least, not yet. Embracing the AI-ification of everything was the theme of accounting and tax software provider Intuit Inc.’s Q1 2025 earnings call on Thursday (Nov. 21), where executives highlighted the success of the company’s AI-driven strategy.“We’ve had a strong start to the year as we demonstrate the power of Intuit’s AI-driven expert platform strategy. By delivering ‘done-for-you’ experiences, enabled by AI with acces ...