Financial Performance - Total net revenues for the first half of 2024 increased by 2% to 39.3millioncomparedto38.6 million in the same period of 2023 [7][8] - Net loss narrowed significantly to 4.7millioninH12024from11.3 million in H1 2023, a 59% improvement [3][6] - Adjusted EBITDA improved slightly to negative 2.6millioninH12024fromnegative2.7 million in H1 2023 [3][20] Revenue Breakdown - Event production revenues surged 376.5% YoY to 8.7millioninH12024,drivenbyincreasedeventhosting[1][9]−Esportsteamsoperationrevenuesdecreased10.88.8 million due to shift from PC/console to mobile game revenue [9] - Talent management service revenues declined 18.6% to 21.9millionasthecompanytransitionedtohigher−performanceplatforms[9]CostStructure−Totaloperatingexpensesreducedby492.8 million, representing 7.1% of net revenues [17] - General and administrative expenses dropped 56.6% to 4.7million,primarilyduetoreducedshare−basedcompensation[18]StrategicDevelopments−CompletedIPOonNASDAQinJuly2024,raising20.25 million [4][29] - Entered game publishing market in September 2024 to create integrated digital entertainment ecosystem [4][29] - Acquired Young Will in October 2024, strengthening talent management with 115 million social media followers [4][29] - Formed strategic partnership with Homeinns Hotels Group for esports-themed hospitality services [4][29] Operational Highlights - Cash and cash equivalents stood at 6.8millionasofJune30,2024[21]−Grossprofitmarginimprovedslightlyto6.00.9 million, though margin declined to 10.5% due to front-loaded investments [16] Geographic Expansion - Signed term sheet with Abu Dhabi Investment Office, marking entry into Middle East market [4][5] - Operations currently span Sweden, China, Abu Dhabi, and Brazil [31]