中国最「敢」的品牌，这些年都做对了什么？

Company History and Milestones - The company started its journey 30 years ago in a small workshop in Shenzhen with a team of just over 20 people, focusing on mobile phone batteries [2] - Within a few years, the company became China's first mass producer of lithium-ion batteries, securing clients like Motorola, Nokia, and Siemens [3] - In 2003, the company entered the automotive industry by acquiring Qinchuan Automobile, despite facing significant skepticism and a sharp drop in stock price [5][6] - The company's first major automotive success came with the BYD F3, which laid the foundation for its future growth [7] - From 2009 to 2019, the company faced a challenging decade but used this period to develop core technologies like the Blade Battery and fourth-generation DM technology [9] - In 2021, the company achieved a significant milestone by producing its 1 millionth new energy vehicle (NEV) and saw its Qin, Han, Tang, and Song series become best-sellers [9] - The company recently celebrated the production of its 10 millionth NEV, marking a new era for both the company and the Chinese automotive industry [15][16] Strategic Vision and Innovation - The company's founder, Wang Chuanfu, was determined to focus on new energy vehicles (NEVs) from the start, seeing it as the future of the automotive industry [6][7] - Despite early skepticism, the company showcased its first NEV concept cars at the 2004 Beijing Auto Show, well ahead of the market's readiness [8] - The company's strategic focus on NEVs paid off, with its Blade Battery and DM-i hybrid technology becoming key differentiators in the market [11] - The company has invested over 160 billion RMB in R&D, resulting in over 48,000 patent applications and 30,000 approved patents [11] - The company's R&D efforts have led to breakthroughs like the Blade Battery, DM-i super hybrid system, and the YiSiFang four-motor technology [11] Global Expansion and Cultural Confidence - The company has been actively expanding its global presence, with NEVs now available in over 90 countries and regions [14] - The company's use of Chinese characters and cultural elements in its branding has been well-received, with over 3.2 million vehicles sold globally in 2023, including 320,000 overseas [14] - The company's success in international markets reflects its ability to combine Chinese design with cutting-edge technology, showcasing national confidence [14] Talent and R&D Investment - The company has a strong focus on talent development, with 11 major research institutes and over 110,000 R&D engineers, making it the automaker with the largest R&D workforce globally [12] - In 2023, nearly 70% of the company's new hires were master's or doctoral graduates, with R&D personnel accounting for 80% of the intake [12] - The company has also launched a 3 billion RMB charity fund to support education and inspire future engineers [12] Industry Impact and Future Outlook - The company's success has contributed to China becoming the first country to produce over 10 million NEVs annually [15] - The company's milestone of producing 10 million NEVs marks a new chapter in its journey towards becoming a world-class brand [16]