LPLA Stock Up as Brokerage and Advisory Assets Grow in October

Company Overview - LPL Financial (LPLA) shares increased by 3.1% following the announcement of a rise in total brokerage and advisory assets, reaching $1.67 trillion, which represents a growth of 5.1% month-over-month and 37.2% year-over-year driven by strong market performance and the acquisition of Atria Wealth Solutions, Inc. [1] Asset Breakdown - Of LPLA's total assets, brokerage assets were $762.7 billion, reflecting an 8.9% increase from September 2024 and a 34.8% increase year-over-year. Advisory assets totaled $910.6 billion, up 2.1% from the previous month and 39.3% from October 2023 [2]. New Assets - Total net new assets (NNAs) for October were $96.6 billion, which included $0.3 billion from Liquidity & Succession activity and $88 billion from the Atria acquisition. Organic NNAs were $8.3 billion, with $1 billion off-boarded as part of a planned separation, resulting in adjusted organic NNAs of $9.3 billion [3]. Client Cash Balance - The total client cash balance reported in October was $48.3 billion, an increase of 5.5% from the prior month and 3.6% from October 2023. This included $34.7 billion in insured cash and $9.7 billion in deposit cash [4]. Market Performance - Over the past three months, LPLA's shares have surged by 45.1%, significantly outperforming the industry average increase of 21.1% [6]. Competitive Landscape - In comparison, Interactive Brokers Group, Inc. (IBKR) reported a 46% increase in client Daily Average Revenue Trades (DARTs) year-over-year, totaling 2,823,000 for October 2024 [8]. Charles Schwab (SCHW) reported core NNAs of $24.6 billion, a substantial increase from $11.3 billion year-over-year, but a decline from the previous month's $33.5 billion [9]. SCHW's total client assets were $9.85 trillion, up 28.7% year-over-year [10].