HawkSearch Introduces New Conversational Search Feature

Core Insights - Bridgeline Digital, Inc. has launched Conversational Search, an AI-driven feature within its HawkSearch platform, enhancing user interactions through natural language capabilities [1][2]. Group 1: Product Features - Conversational Search transforms ordinary searches into engaging conversations, providing intelligent responses that guide users to relevant products and content [2]. - The feature utilizes Smart Response to maintain conversation threads, link users to relevant results, and configure prompts for personalized interactions [2]. - It employs Natural Language Processing (NLP) to understand user intent and deliver accurate search results [2]. - Users can refine queries or ask follow-up questions without restating their initial context, improving the search experience [2]. - The system personalizes search results based on user preferences and history, enhancing relevance [2]. Group 2: Implementation and Integration - For customers using HawkSearch's Rapid UI framework, a pre-built component for Conversational Search allows for quick deployment and seamless integration into digital environments [3]. - The EVP of Product and Strategy at Bridgeline Digital highlighted that this feature redefines customer experience by combining Generative AI technology with an intuitive interface [3]. Group 3: Company Overview - Bridgeline Digital focuses on helping companies grow online revenue by increasing traffic, conversion rates, and average order value [4].