Nordstrom's Digital Sales and Enhanced Customer Experience Drive Growth in Q3

Core Insights - Nordstrom's digital sales and overall customer experience enhancements contributed to growth in net and comparable sales, margin expansion, and an increased customer base in the third quarter [1][3]. Sales Performance - Both Nordstrom and Nordstrom Rack achieved 4% comparable sales growth, with digital sales growing over 6%, marking the fourth consecutive quarter of positive total company net sales growth [2][3]. - Net sales increased by 4.6% to $3.34 billion, with digital sales accounting for 34% of total sales during the quarter [3]. Customer Experience - The company reported improvements in customer metrics, including increased customer count, customer trips, and average order per trip across both banners [2][3]. - Investments in digital platforms, including website and app enhancements, have been pivotal in improving customer experience [4]. Operational Efficiency - Operational optimization efforts have led to over 40% improvement in the speed of customer returns, allowing for quicker processing and reintegration of items into inventory [5][6]. - The supply chain team's efforts have supported new store openings and positioned the company well for the holiday season in terms of inventory flow, staffing, and shipping capacity [7]. Outlook - Despite a slight slowdown in sales at the end of October, the company remains optimistic about the holiday season, citing strong execution of strategies and commitment to customer service [7].