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Roblox starts offering 25% more game currency for web purchases
RobloxRoblox(US:RBLX) TechCrunchยท2024-11-27 04:11

Core Viewpoint - Roblox is incentivizing users to purchase game currency Robux through web and gift cards by offering an additional 25% compared to mobile platforms, aiming to circumvent Apple and Google's in-app purchase fees [1][2]. Group 1: Company Actions - Roblox has confirmed the long-term change to provide up to 25% more Robux for purchases made via web, computer, or gift cards, as a strategy to enhance value for users and creators while managing costs [2]. - The move is not a temporary holiday offer but a permanent adjustment to their pricing strategy [2]. Group 2: Industry Context - Epic Games' CEO Tim Sweeney praised Roblox's decision, viewing it as a significant step against the "Apple tax" and advocating for web-based payments to allow apps to pass on savings [3]. - The Digital Markets Act (DMA) in Europe is prompting companies to explore alternative app stores, with startups like Appcharge raising funds to help game publishers create value outside of Apple and Google ecosystems [4].