Yum China Officially Launches Digital Supplier Recruitment Platform at China International Supply Chain Expo

Core Insights - Yum China has launched a digital supplier recruitment platform to enhance its supply chain network, inviting high-quality global enterprises to participate [1][2] - The platform represents a shift to a more dynamic, interactive, and data-driven supplier selection process, reducing manual workload and promoting transparency [2][3] - Since its pilot launch in April 2024, the platform has attracted applications across over 30 categories, covering more than a third of the company's total categories [3] Company Initiatives - The launch of the platform is part of Yum China's "Spend Better, Buy Better" initiative aimed at improving efficiency and connecting with high-quality suppliers [3] - Agreements of intent were signed with both domestic and international companies to focus on sourcing and product innovation, enhancing culinary experiences for customers [4] Supply Chain Management - Yum China has developed a world-class supply chain management system with over 800 core suppliers across various categories, including food ingredients and logistics [5] - The company employs innovative procurement strategies to provide safe and diverse menu options tailored to the preferences of Chinese consumers [5] Company Overview - Yum China is the largest restaurant company in China, operating over 15,000 restaurants under six brands and employing approximately 400,000 people [8] - The company aims to be a pioneer in the restaurant industry, leveraging strong digital capabilities and a loyalty program to enhance customer engagement [8]