Tap Payments & Mastercard Launch World's First 'Click to Pay' Service with Payment Passkey for eCommerce

Core Insights - Tap Payments partners with Mastercard to launch the world's first Click to Pay with Payment Passkey service, enhancing secure online shopping globally [1][2] - The new service eliminates traditional passwords and OTPs, utilizing biometric authentication for faster and more secure transactions [2][3] Company Overview - Tap Payments is a leading payment institution in the MENA region, serving over 100,000 businesses and rapidly growing in the digital economy [8] - Mastercard operates in over 200 countries, focusing on building a sustainable economy and providing secure digital payment solutions [9] Industry Impact - The partnership aims to set a new standard in secure online transactions, combining Click to Pay's tokenization with biometric verification [5][6] - The service will initially launch in the UAE and expand across Eastern Europe, the Middle East, and Africa, reinforcing MENA's position as an emerging fintech hub [6][7] Consumer Preferences - Research indicates that 90% of consumers prefer biometric security over traditional passwords, highlighting a significant shift in consumer demand for secure payment methods [3]