Wayfair Has an Amazon-Like Plan to Boost Its Market Share by 50%

Prime is a membership program from e-commerce giant Amazon, and its importance to the company is probably under-appreciated. With Prime, members get fast free shipping, as well as access to streaming video content and more. In short, there are benefits to being a Prime member, and they've helped drive adoption at Amazon.Home-goods e-commerce platform Wayfair (W 1.83%) hopes that a membership program of its own can provide the same boost.On Oct. 22, Wayfair launched Wayfair Rewards, a loyalty program that co ...