MERRELL, BIG BROTHERS BIG SISTERS OF AMERICA DESIGN ICONIC HIKER TO FOSTER INCLUSIVE OUTDOOR EXPERIENCES

Core Insights - Merrell has partnered with Big Brothers Big Sisters of America (BBBSA) to create a limited-edition hiking shoe, the Moab Speed 2, aimed at promoting mentorship and outdoor equity for youth [1][2][3] - The collaboration emphasizes the importance of mentorship in building confidence and inspiring young individuals to connect with nature [3][4] Partnership Details - The Moab Speed 2 features a unique design inspired by a Merrell team member who is a volunteer mentor, incorporating the colors and spirit of BBBSA [2][3] - The shoe retails for $140 and is designed for outdoor multi-sport activities, providing exceptional traction and lightweight comfort [4] Impact and Initiatives - 90% of "Littles" in the BBBSA program reported feeling healthier and happier in nature, with 79% experiencing increased self-confidence [3] - Merrell will donate $10 for each pair of shoes sold to support BBBSA, reinforcing the partnership's goal of increasing youth access to outdoor experiences [6] Campaign and Outreach - The "It Takes Little to Be Big" campaign aims to redefine mentorship and encourage volunteer participation, addressing common barriers perceived by potential mentors [5] - Merrell has previously launched initiatives like the Kids Shoe Design Contest to engage youth and promote mentorship [5]