This Thanksgiving, Tims China Spreads Warmth with Pay-It-Forward “Timsgiving” Campaign

Core Insights - Tims China launched its inaugural "Timsgiving" campaign, encouraging customers to participate in a pay-it-forward initiative, which resulted in 1,500 people forwarding coffee to others, with the longest chain involving 30 customers [1][5][6] - The campaign ran from November 26 to November 28, offering the first customer at each location a free beverage from the Double Series, promoting goodwill among customers [5][6] - The initiative was well-received, with many customers sharing their positive experiences on social media, highlighting the warmth and kindness fostered by the campaign [2][5] Company Overview - Tims China is the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau, founded by Cartesian Capital Group and Tim Hortons Restaurants International [7] - The company's philosophy emphasizes world-class execution, data-driven decision-making, local relevance, continuous innovation, community engagement, and convenience [7]