J.M. Smucker Divests Voortman to Sharpen Focus on Core Growth

The J.M. Smucker Co.’s (SJM) divestiture of the Voortman business to Second Nature Brands is a strategic effort to optimize its portfolio and focus on the company’s core growth areas. The deal, valued at $305 million, was originally announced on Oct. 22, 2024 and includes the Voortman trademarks, the company's leased manufacturing facility in Burlington, Ontario and the transfer of approximately 300 employees to Second Nature Brands. This sale is part of J.M. Smucker's ongoing strategy to optimize its portf ...