OMNICOM MEDIA GROUP TOPS COMVERGENCE Q1-Q3 REPORT WITH $7.37 BILLION IN TOTAL NEW BUSINESS

As reported in the recently published Global Media Agency New Business Barometer Q1-Q3 2024 - an analysis of the global media agency marketplace from independent research company COMvergence - OMG was awarded $7.37 billion in client billings – including $4.4 million in retained business  - during the first nine months of the year, outperforming its nearest competitor by more than 40 percent.  Remarkably, OMG also earned the highest retention rate, successfully defending 85% of its billings in review while c ...