Walmart completes $2.3B acquisition of Vizio to help grow its ad business

Core Insights - Walmart has completed its acquisition of Vizio, a popular television maker, to enhance its advertising business [1] - The acquisition is valued at $2.3 billion and aims to position Walmart as a leader in connected TV advertising [2] - The integration of Vizio into Walmart's advertising platform will allow for better competition against major players like Amazon, Google, and Roku [2] Strategic Objectives - The acquisition allows Walmart to merge its retail operations with TV hardware, gaining direct access to customer data on viewing habits and shopping preferences [3] - This data can be utilized to tailor advertisements, improve product offerings, and create a personalized shopping experience for consumers [3] - Vizio TVs are expected to feature a significant number of ads for Walmart products, enhancing brand visibility [3] - Walmart will also gain control of Vizio's WatchFree+ streaming service, further expanding its advertising reach [3]