Omdia forecasts programming spend to rebound to $206bn by 2025 following challenging 2024

At Content London, Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed key trends shaping the recovery of the global media and entertainment market. The research emphasized the growing impact of Free Ad-Supported Streaming TV (FAST) platforms and consumer electronics giants like Samsung, LG, and Roku that have focused on creating fresh opportunities for content producers. "With platforms such as Tubi, Pluto TV, and Samsung TV Plus expanding globally, their pursuit of original content marks ...