TechTarget(US:TTGT) Prnewswireยท2024-12-04 10:55Core Insights - The global media and entertainment market is experiencing a recovery driven by the rise of Free Ad-Supported Streaming TV (FAST) platforms and collaborations with consumer electronics companies [1][4] - FAST platforms are rapidly growing, with Samsung TV Plus exceeding 200 million monthly active users, Roku at 140 million, and Pluto TV at 80 million, indicating a shift towards original and exclusive content [2] - Partnerships between content producers and hardware companies are essential for accessing new revenue streams and audiences, fostering sustained growth in the industry [5] Industry Trends - The emergence of FAST platforms is creating significant opportunities for content creators, as these platforms evolve from repurposed content to original productions [2][4] - Hardware companies like Samsung and LG are innovating by launching exclusive FAST channels and forming collaborations within the media ecosystem [3][4] - Original and exclusive content is a key driver for subscriptions across both paid and free video services, highlighting the importance of unique offerings in attracting viewers [4] Strategic Collaborations - Collaborations between content producers and hardware companies can unlock new markets for original productions, although full project funding may not be guaranteed [4] - Recent partnerships, such as Amazon's collaboration with Samsung TV Plus for "The Rings of Power," demonstrate the trend of leveraging hardware platforms for content distribution [4] - The transformation of traditional distribution models through these partnerships is paving the way for new revenue opportunities in the media industry [5]