Fan-Favorite 'Frosted Cinnamon Roll' Unwrapped as Pop-Tarts® Bowl Third Edible Mascot, Returning to Shelves Nationwide

Core Insights - Pop-Tarts® has announced the return of the Frosted Cinnamon Roll flavor as the third Edible Mascot for the 2024 Pop-Tarts Bowl, joining Frosted Hot Fudge Sundae and Frosted Wild Berry [1][2][3] - The Frosted Cinnamon Roll flavor will be available on shelves nationwide in the coming weeks, with a limited drop currently for sale online [2][3] - The Pop-Tarts Bowl will take place on December 28, 2024, and will feature fan engagement through voting for the Edible Mascot they want to see consumed by the winning team [5][8] Company and Industry Overview - Kellanova, the parent company of Pop-Tarts, reported net sales of $13 billion for 2023 and aims to become a leading snacks-led powerhouse [10] - The Pop-Tarts Bowl is part of a multi-year agreement with Florida Citrus Sports, enhancing the brand's visibility in college football [9][12] - The 2023 Pop-Tarts Edible Mascot campaign received multiple awards, including the Cannes Lions Grand Prix, highlighting the brand's successful marketing strategies [9]