寻找“最受投资者欢迎投教IP”！@全体金融机构

Core Viewpoint - The article emphasizes the shift in investor education and services towards a more engaging and interactive approach, highlighting the launch of the "Spark Plan" to recognize and promote high-quality investment education IPs in the capital market [1]. Group 1: Event Overview - The "Spark Plan" for capital market investment education will officially start on December 5, 2024, aiming to discover the most popular investment education IPs among investors [1]. - The initiative is designed to encourage financial institutions to create more high-quality content in the field of investor education, thereby promoting the high-quality development of the capital market [1]. Group 2: IP Categories - The event will cover various aspects, including the most favored investment education IP images, columns, works, activities, and bases [1]. - Specific categories for participation include: 1. Image IP: Recognizable and influential investment education mascots loved by investors [3]. 2. Column IP: Investment education columns with broad influence and recognition among investors [4]. 3. Work IP: Innovative content and forms that are well-received by investors [6]. 4. Activity IP: Investment education activities with significant influence and high investor participation [7]. 5. Base IP: Investment education bases that are demand-oriented and have unique promotional features [8]. Group 3: Participation Requirements - To ensure fairness and integrity in the evaluation process, participating IPs must meet several criteria, including originality, sustainability, compliance, accuracy, and innovation [9]. - Participants are required to submit details such as the IP name, related materials, images, and representative works within specified limits [9]. Group 4: Evaluation Process - The evaluation will consist of three stages: initial review, public voting, and expert review, with public voting accounting for 20% and expert scoring for 80% of the final decision [10]. - The timeline for the event includes a registration phase from December 5 to December 22, followed by public voting and expert evaluations leading to an award ceremony in early January [11]. Group 5: Support and Collaboration - The "Spark Plan" is supported by various financial regulatory bodies and institutions, including the Shenzhen Stock Exchange, Shanghai Stock Exchange, and the Beijing Stock Exchange, with over a hundred partners already applying to join [13].