MERRELL ANNOUNCES NOREEN NAROO-PUCCI AS CHIEF PRODUCT OFFICER

Core Insights - Merrell has appointed Noreen Naroo-Pucci as Chief Product Officer to enhance product vision, strategy, and innovation [1][5] - The brand aims to expand into the lifestyle segment, responding to consumer demand for versatile footwear suitable for both outdoor activities and urban life [2][5] - Naroo-Pucci brings over three decades of experience in design and brand development, having previously held significant roles at Mizzen+Main, Calvin Klein, and Under Armour [4][5] Company Strategy - Merrell is focusing on modernizing its brand to attract the next generation of outdoor consumers through innovative product development [5][6] - The company is committed to merging performance, styling, and comfort in its footwear offerings, exemplified by popular products like the Moab hiking boot and Jungle Moc [8] Leadership and Vision - Naroo-Pucci emphasizes her dedication to creating innovative products that empower consumers while maintaining a focus on style and functionality [3][6] - The leadership transition is seen as a strategic move to enhance Merrell's brand identity and market presence in the outdoor footwear industry [5][6]