Stitch Fix Tailors Turnaround Strategy With AI, Personalized Offerings

Stitch Fix, the online personal styling service, began its fiscal year 2025 with a clear vision to reinvigorate its business and return to growth by the end of FY 2026. Despite some challenges in its first-quarter financial performance, CEO Matt Baer said the company is making strategic moves to strengthen its market position by elevating client engagement, introducing a “freshness of inventory,” and leveraging artificial intelligence (AI) to optimize its operations.“We’re delivering on our vision to be the ...