Associated Bank Welcomes Heath Sorenson as Executive Vice President and Managing Director, Associated Trust Company

Core Viewpoint - Associated Banc-Corp announced the appointment of Heath Sorenson as the new CEO of Associated Trust Company, effective February 1, 2025, succeeding John Thayer who will transition to a senior advisory role [1][4]. Group 1: Leadership Transition - Heath Sorenson will take on the role of executive vice president, managing director, and CEO of Associated Trust Company, focusing on comprehensive wealth management solutions [1][2]. - John Thayer, the current CEO, has been with Associated Bank since 2000 and has played a significant role in unifying the wealth management business and driving revenue growth [4][5]. Group 2: Experience and Qualifications - Sorenson brings over 25 years of wealth management experience, having previously served as COO of Midland Wealth Management and president of Midland Trust Company [3][5]. - He holds a bachelor's degree in accountancy and an MBA, along with multiple financial certifications including CFP®, CFIRS™, and CTOP [5]. Group 3: Company Overview - Associated Banc-Corp has total assets of $42 billion and operates nearly 200 banking locations across Wisconsin, Illinois, and Minnesota, making it the largest bank holding company based in Wisconsin [6][7]. - The company offers a full range of financial products and services and has loan production offices in several states including Indiana, Michigan, and Texas [7].