Adobe Takes Another Step in AI Push With Video Generation Tools

Adobe is expanding its artificial intelligence (AI) strategy with new premium video generation capabilities as the company builds on the success of its Firefly AI platform, which the company said has generated more than 16 billion pieces of content since launch.During its fourth-quarter earnings call on Wednesday (Dec. 11), Adobe revealed plans to introduce AI video generation as a premium offering early next year. Currently in limited public beta, the video generation feature has already driven a 70% incre ...