American Egg Board Debuts “Tower of Eggs” Activation in Roblox, Featuring Obstacle Gameplay and Recipe Challenges

CHICAGO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes. The American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up filled with a dozen delicious egg recipes. Featured in popular Roblox obby (obstacle-course) games now through February 5, 2025, it’s an u ...