9 in 10 Gen Z and Millennials Impulse Buy on Social Media, GoDaddy Survey Reveals

Where consumers shop sees stark generational divide across social platformsTEMPE, Ariz., Dec. 12, 2024 /PRNewswire/ -- New survey data by GoDaddy (NYSE: GDDY) found consumers are shopping on social media often, but maybe not the platforms you'd expect.More than 1 in 5 of the 1,500 U.S. consumers surveyed in September make purchases on social media platforms at least weekly, and the top platform was… Facebook, with Millennials leading the charge(s). GoDaddy, a leader in tools and tech for small businesse ...