上海嘉定区：竞逐智慧农业新赛道

Core Insights - The article highlights the launch of the "Malux Grape" RWA project and the "dual-driven" innovation model for agricultural digitalization and branding in Jiading District, Shanghai, marking significant milestones in the region's agricultural development [1][6]. Group 1: Agricultural Digitalization - Jiading District has been proactive in exploring digital agriculture, achieving notable advancements in unmanned farms and blockchain applications for agricultural branding, positioning itself as a leader in Shanghai's digital agriculture sector [2][3]. - The district's first unmanned grain production farm has successfully completed its construction, exceeding the target of 10,000 acres set by the Shanghai government [2][3]. - The integration of IoT, cloud computing, big data, and AI in unmanned farming has modernized agricultural practices and established a district-level standard for unmanned farms, which has been included in Shanghai's local standards [3]. Group 2: Branding and Market Positioning - The "Malux Grape" brand has been successfully integrated into a blockchain system for traceability, enhancing consumer trust and brand reputation [4][6]. - Jiading District has developed a matrix of regional public brands, including "Malux Grape," "Meishan Pig," and "Nongdeng Strawberry," which reflect the area's unique agricultural characteristics and historical significance [7][8]. - The RWA project has successfully raised 10 million yuan, allowing for the tokenization of the "Malux Grape" brand and further enhancing its market competitiveness [6][7]. Group 3: Future Directions and Collaboration - The district plans to continue its efforts in upgrading unmanned farms and implementing smart agricultural practices across the entire rice production chain [9]. - Collaboration between agricultural enterprises and digital technology firms is emphasized as a means to enhance brand value and promote digital transformation in agriculture [9][10]. - The successful implementation of the "dual-driven" model in Jiading has shown potential for replication in other regions, contributing to the modernization of agriculture and the establishment of a strong agricultural nation [11].