Elf Beauty Vs. Coty: Which Beauty Stock To Buy — 'Disruptive' Player Or 'Strong Transformation Story'?

The convergence of the beauty category with the health and wellness segment has increased the addressable market for all players, according to Goldman Sachs.Soft demand in China and channel disruptions in the U.S. have triggered a broad selloff in the beauty category year to date, "creating attractive stock-picking opportunities," analyst Patty Kanada said in the note.Kanada initiated coverage of two beauty stocks:The elf Beauty ThesisThe analyst initiated coverage of elf Beauty Inc ELF with a Buy rating an ...